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2018 FORD FIESTA ACTIVE

2018 FORD FIESTA ACTIVE

The 2018 FORD Fiesta Active is the first in a new family of Active crossover models inspired by sports utility vehicles that combine rugged styling and enhanced versatility with true Ford fun-to-drive dynamics and sophisticated comfort and driver assistance technologies, for Europe’s growing numbers of SUV and crossover customers.

FORD FIESTA ACTIVE 2018
The 2018 FORD Fiesta Active model adds even more practicality to the multi-award-winning Fiesta in five-door body style, featuring raised ride-height that delivers greater ability over rough road tracks and a higher driving position for more confident urban and highway driving.

FORD FIESTA ACTIVE 2018
SUV-inspired exterior features include additional cladding, unique 17 in. alloy wheel designs, and roof rails to help carry bicycles or sports equipment – supporting active lifestyles. The interior features sports seats with exclusive materials and designs, standard SYNC 3 voice-activated connectivity and entertainment system, and available B&O PLAY premium audio for ultimate sound quality.

FORD FIESTA ACTIVE 2018
The FORD Fiesta Active driving experience is enhanced with Drive Mode technology that enables drivers to choose between Normal, Eco and Slippery modes to match driving characteristics to the environment with the press of a button. Sophisticated powertrain options include Ford’s multi-award-winning 1.0L EcoBoost petrol engine offering up to 140 PS, and 1.5L TDCi diesel engine offering up to 120 PS.

FORD FIESTA ACTIVE 2018
Bold and rugged styling

The 2018 FORD Fiesta Active delivers a more rugged interpretation of the elegant 2018 FORD Fiesta exterior design, featuring dark cladding that flows from the front bumper lip, through the wheel arches and side profile to the rear. A dark grille with unique mesh pattern also features a dark surround, and front fog lamps are housed within dynamic C-shaped bumper recesses.

A bespoke rear bumper delivers a more commanding appearance, supported by available LED taillamps. Bright scuff plates feature front and rear, and unique-to-Active 17 in. alloy wheels are available in Rough Metal or Absolute Black finishes. Vibrant paint colours include Lux Yellow, Ruby Red and Blue Wave, and customers can also opt for a black or red contrast roof depending on body colour.

FORD Fiesta Active ride height is increased by 18 millimetres over the standard 2018 FORD Fiesta chassis, and track increased by 10mm, delivering a more imposing stance alongside greater rough road capability and a confidence-inspiring driving position.

High-quality materials, seamless surfaces and an intuitive layout feature for the interior. A leather steering wheel and gearknob, and satin aluminium detailing deliver a high-quality feel; contrasting with body-colour decorative elements for the central and passenger-side instrument panel.

The FORD Fiesta Active's sports seats are available with coloured stitching that forms horizontal bars down the centre of the backrests, and offer lumbar support for the driver and four-way adjustment for driver and passenger. An optional openable panorama roof allows daylight to flood the cabin for an even more open and spacious feel.

The FORD Fiesta Active’s interior is prepared for the challenges of muddy boots, sandy beach towels and soggy passengers. Fiesta seat materials and carpets are tested in Ford’s upgraded materials laboratory in Dunton, U.K. Seat bolsters undergo 60,000 test cycles to ensure wear - resistance, and the robustness of colours is tested using a weatherometer, and analysed with a spectrometer to make sure they don’t fade after extensive exposure to ultraviolet light. Leather steering wheels are even tested for resistance to sunscreen lotion.

Ready to tackle rough or smooth

The 2018 FORD Fiesta Active delivers confidence for drivers whether on smooth Tarmac roads, gravel tracks or in slippery conditions, while retaining the fun-to-drive character of the multi-award-winning all-new Fiesta.

Optimised front shock absorbers feature a new hydraulic rebound stopper to smooth out bumps or jolts when driving over rough surfaces. Unique knuckle geometry for the suspension and bespoke settings for the springs and shock absorbers combine with revised electric power-assisted steering and ESC (electronic stability control) tuning for enhanced comfort and responsiveness across a multitude of surfaces.

FORD Fiesta Active models offers three selectable Drive Modes:

- Normal mode uses the standard settings for ESC and Traction Control for everyday driving;

- Eco mode – available with six-speed manual gearbox only – adjusts engine and throttle settings to help drivers save even more fuel when desired;

- Slippery mode adjusts ESC and Traction Control settings for increased confidence on surfaces with reduced grip such as snow and ice; reducing straight-ahead wheel spin, including when pulling away from stationary. Slippery mode also helps drivers maintain control when cornering or changing lanes in slippery conditions by delivering small adjustments to the throttle and brakes to prevent excessive understeer or oversteer.

Advanced driver assistance technology

The 2018 FORD Fiesta Active delivers the comprehensive range of sophisticated driver assistance technologies introduced to the all-new Fiesta range that went on sale across Europe last year. The technologies are supported by cameras, radars and ultrasonic sensors, which are able to monitor the vehicle’s surroundings and scan the road ahead up to a distance of 130m – more than the length of a football pitch.

Pre-Collision Assist with Pedestrian Detection can detect people who are in or near the road ahead, or who may cross the vehicle’s path, using light from the Fiesta’s headlights at night.

The system is designed to reduce the severity of some frontal collisions involving vehicles and pedestrians, or help drivers avoid some impacts altogether. A wider camera angle helps to better track pedestrian movements.

Further features available include Traffic Sign Recognition and Auto High Beam, which now performs more effectively in situations where a central barrier divides opposing carriageways, and can detect oncoming trucks to avoid dazzling drivers positioned above the central divide. A soft - ramping feature improves comfort for drivers at night with soft transitioning between high- and low-beam.

Other available driver assistance technologies include Adaptive Cruise Control, Adjustable Speed Limiter, Cross Traffic Alert, Driver Alert, Lane Keeping Aid, Blind Spot Information System, Lane Keeping Alert and Forward Collision Warning.

The all-new FORD Fiesta achieved a 5-star safety rating from Euro NCAP, and offers safety features including side airbags designed to lift the occupant’s arm away from an impact zone; rear outer seats load limiters and pre-tensioners; and front passenger seat airbags that can be deactivated to allow for child seats.

Premium connectivity and audio

The 2018 FORD Fiesta Active delivers premium connectivity and audio features to help customers get the most from their adventures on the road.

Ford’s SYNC 3 communications and entertainment system enables Fiesta Active drivers to control audio, navigation and connected smartphones using simple, conversational voice commands. The system is compatible with Apple Car Play and Android Auto, and features SYNC AppLink for voice-activation of a range of smartphone apps. Tablet -inspired colour touchscreens up to 8 in. can be operated with pinch and swipe gestures.

Reflecting the consumer shift towards portable digital multimedia, Fiesta Active delivers Bluetooth connectivity and two USB ports as standard, with an integrated CD player offered as an optional extra. However drivers choose to access their music, Fiesta’s sound systems will deliver high-quality audio, including the B&O PLAY Sound System.

B&O PLAY systems – exclusive to Ford’s global vehicle line - up – offer an elevated audio experience with specifically tailored speaker placement and calibration for each vehicle. For FORD Fiesta Active, ten speakers are provided, including a boot-mounted subwoofer and a central mid - range speaker on top of the instrument panel, incorporating the B&O PLAY aluminum logo and a unique radiating hole pattern. Total amplifier power is 675 watts, governed by a Digital Signal Processing Amplifier that controls equalisation and audio mixing including selectable Surround Sound for even more rich and powerful sound, regardless of seating position.

Powerful engines for active lifestyles

Ford’s sophisticated 1.0L EcoBoost petrol engine and 1.5L TDCi diesel engine offer performance and fuel efficiency that support a class-leading driving experience and reduce costs for owners, while meeting the latest stringent Euro 6 emissions standards.

Offered with 85 PS, 125 PS, 100 PS and 140 PS, the 1.0L EcoBoost delivers from 113 g/km CO2 emissions and 5.0 l/100 km fuel efficiency, combined with Ford’s a new six-speed manual gearbox with a reduced friction architecture that further supports reduced CO2, or six-speed automatic gearbox with steering wheel-mounted paddle shifters in combination with the 100 PS variant, delivering 139 g/km CO2 emissions and 6.1 l/100 kilometer fuel efficiency.

The turbocharged 3-cylinder 1.0L EcoBoost features technologies including high-pressure direct fuel injection, Twin-independent Variable Cam Timing, and an innovative offset crankshaft design for unparalleled three-cylinder refinement.

Offered with 85 PS and 120 PS – both combined with a six-speed manual gearbox, Ford’s 1.5L TDCi engine delivers CO2emissions from 103 g/km, and from 4.0 l/100 kilometer fuel efficiency. The 120 PS variant became the first high-power diesel powertrain ever offered for Fiesta when introduced last year – delivering a versatile combination of power, torque and fuel efficiency for a fun-to-drive experience.

The 1.5L TDCi employs optimised combustion chamber design, turbocharging – including variable geometry technology for the 120 PS version – and sophisticated fuel injection that enhances refinement. Smart Regenerative Charging enhances fuel efficiency by selectively engaging the alternator and charging the battery when the vehicle is coasting and braking.

FORD Fiesta Active fuel efficiency is further enhanced with Auto Start Stop technology as standard for all 1.0L EcoBoost engines and the 120 PS 1.5L TDCi diesel engine, and is available for the 85 PS 1.5L TDCi. Active Grille Shutter technology for all 1.0L EcoBoost and 85 PS 1.5L TDCi engines automatically closes to reduce drag when cooling airflow to the radiator is not needed.

The 2018 FORD Fiesta Active with Active-1, Active-2 and Active-3 equipment levels joins the most comprehensive and versatile line-up of Fiestas since the iconic small car first went on sale more than forty years ago. Versions to suit almost any lifestyle include the stylish Fiesta Titanium, the Ford Performance-inspired Fiesta ST-Line and the upscale Fiesta Vignale.

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